It’s no secret that mind and body wellness is the new route to feeling beautiful both inside and out. Furthermore, post-pandemic life has put a spotlight on mental health.
 
Unilever-owned beauty brand Tatcha recently released a study which explores the link between health and mental wellbeing in its 2022 Tatcha Skincare & Self-Care report. The company surveyed 1,065 customers to understand their stress levels, self-care practices and the role skin care plays in their lives.
 
Just under three quarters (74%) said they sensed that their mental state and skin are connected.  More than two thirds (69%) have also felt burned out in the past 12 months, or have been in a state of physical and emotional exhaustion due to stress. One in two also felt “overwhelmed by life’s demands” and that they are “falling short.”
 
The good news is that in 2022, employers have made employee mental health a priority. Read on for recent efforts by household and personal care companies.

L’Oréal Paris Celebrates International Boost Self-Esteem Month with ‘Lessons of Worth’ Series

In light of “International Boost Self-Esteem” month, L’Oréal Paris unveiled a new chapter of celebrating women’s empowerment with an ode to self-esteem for women around the world with a video series entitled “Lessons of Worth.” The series kicked-off with L’Oréal Paris spokesperson Kate Winslet. Her message showcased the iconic “Because I’m Worth It” brand tagline. Learn more here.

Harry’s Donates $5 Million To New Youth Mental Health Initiative

Harry's in May revealed the winner of its Open Minds Initiative, the company’s search for the next great idea to change the state of mental health in the US. The winner is Team: Changing Minds, a collaboration between Futures Without Violence, Big Brothers Big Sisters of America, and National Council for Mental Wellbeing. Click here about this effort.
 
This week, Harry’s will donate $5 to Stop Solidier Suicide for every sale of their signature Sage Truman razor handle in support of the mental health of Veterans in honor of Veteran’s Day this Friday, Nov. 11.

Maybelline’s Mental Health Programs

For Mental Health Awareness Month, Maybelline, a L'Oréal brand, again teamed with Wattpad to support mental health via the Brave Together campaign. Through a series of writing prompts pertaining to the topic of self care, the campaign brought awareness to shared mental health struggles worldwide. Wattpad is an online social reading platform intended for users to read and write original stories, as reported in Happi.

The beauty company is also offering free mental health training in colleges.

Created in partnership with The JED Foundation, Brave Talk is a free, 90-minute training designed to educate students on how to spot signs of someone struggling. In 2020, Maybelline New York
launched its Brave Together program dedicated to helping destigmatize anxiety and depression worldwide and making 1:1 support accessible to all, in partnership with mental health nonprofits worldwide and donating $10 million to mental health causes by 2025. Click here to learn more.

Real, Revlon Team Up to Provide Access to Mental Health Care

The Real x Revlon initiative brought awareness and support for affordable and accessible mental health care. In honor of Mental Health Awareness Month, global beauty brand Revlon and mental health platform Real partnered for The Real x Revlon initiative to provide access to Real’s affordable, easy-to-use tools and resources in order to help make caring for one’s mental health a routine practice. The campaign, “Caring For Your Mental Wellness Is Beautiful,” highlighted the intersection of beauty and mental health. The campaign celebrated the positive impacts beauty and wellness can have on mental health, such as self-expression and self-soothing rituals. This news was reported earlier on Happi.com.